BOOKOFF General Buy-Back Counter
Chief Manager
A thorough process from purchase to selling, for evaluation results that convince customers
I have always enjoying looking at vintage items and antique jewelry. One of their appeal is the individual designs that reflects the times they were made and the craftsmanship. However, the evaluation process of such items are difficult and hard to pinpoint a price. Whenever I make a deal with a customer, I would make as many simulations as possible in my head thinking "They would probably come back to me like this if I offer this price." It is only after I am convinced myself, that I would explain the result of evaluation to the customer. Among the general buy-back locations in the BOOKOFF group, the Jiyugaoka store is taking up the challenge to strengthen sales for the first time. Their goal is not just in buy-back services, but also in sales of the goods, so it is very important to see whether the purchased items have a good history, and whether it matches needs of the current market. For example, casual rings are more popular than decorative ones, since those limit the time, place and occasions you can wear them. By taking these points into account, I think it is important to understand the memories and passion of customers when they first bought that particular item, and present a evaluation result that they would understand.
For our customers to enjoy our buy-back services
BOOKOFF aims to be a store where you can casually stop by while you are out strolling through the streets. We are trying to create a store where a customer can feel "good" in terms of how casually they can visit, how we welcome them, and so forth. I have heard customers say that they were embarrassed to sell their belongings for money. Buy-back service may seem like "pawning" your belongings, and they might have felt that way. This is especially prevalent in the elderly. They tend to feel that we are more of a pawn shop, and that is a stereotype that BOOKOFF wants to change. It is a place where customers can casually talk about selling their items, and if there is a customer who likes that item, they can purchase it to take it home. Think of as if the clothing and jewelry are traveling, or living their second lives. We hope to increase the number of customers to feel at ease that their belongings are living their second lives.
Buy-back services could benefit your day-to-day
In order to support our customers as much as I can, I obtained a Grade 2 national certification for housekeeping. It is not recommended that you leave items untouched for a long time, as it may lead to discoloration and spot-stains. When you organize your items, you are advised to classify them into three categories: what you need, what you don't need, and the uncertain ones you’re not sure whether you should let go or not. If you have not touched the item for some time, it is best that you get rid of it. If you are not sure whether you should get rid of a certain item, it would be best if you would talk to us. Even if you don't have any plans on using our service, there are customers who bring in their precious jewelries because they just wanted to show them to me. Many of our customers are collectors, and I personally enjoy talking to customers about their individual memories and stories of items that I have never seen before.
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In any case, I love hearing stories about the passion and memories that a customer has towards their belongings. Selling your goods is only one option, and it is perfectly fine to find out the offer price of an item and taking it back home to keep. I would like BOOKOFF to be able to support your decision making in any way.
Store Manager
Naoki Tamamura
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Proposing “the right place for the right item” to satisfy our customers.
Store Manager
Yuki Saegusa
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Collaborate to find an appropriate “value” of an item with the customers.
Chief Manager
Meguru Nishino
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Create a place that can turn a customers’ worries into relief.
Chief Manager
Mika Fukuoka
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Through buying and selling, come closer to the customer to make their lives better.
